What's the purpose of Funnels?

[Andre Vas]

Because Funnels is not in http://delavosecure.com/special/subscription-levels.html - I don't know it's purpose.

Can that page please be updated, and kindly tell me what benefit does Funnels provide and/or it's purpose.

Thanks.
Andre

[PunctualDiva]

Hey, I'm a newbie here, but I saw that this went unanswered and I can help.

In a general marketing sense, a funnel is a sales process that leads a customer step-by-step through a series of offers that are presented to them. Usually it proceeds from a small offer (sometimes free), and if the customer takes that, then you present various upsells and downsells. This is why the term "funnel" - because it typically proceeds from small to large offer. The small offers are usually taken by a lot of people, which is the mouth of the funnel. The bigger the offer gets, the fewer and more focused audience you are selling to.

So that's the abstract sense of funnel.

As far as I can tell, Delavo's "funnels" system is designed to implement any kind of series of steps that you want to take a customer or prospect through. These could be a sales process like the one I described above, or could be an offer for a free report, or could be a log-in process, or ..... (the sky is the limit).

I found that the plug-in videos showed some important aspects of how to use funnels, but they don't really show how to use them for a sales process. They used an overly simplified example of how to use a funnel for a log-in process. Delavo leaves the rest for you to figure out ;)

As I get more funnels implemented in my own business, I'll post again with more details on "how to do it."

------------------
Morgan Giddings
Get more grants and more recognition for your science http://morganonscience.com

[Andre Vas]

Fantastic. Thanks for clarifying.

Yes, if you used them and realized more knowledge as to their purpose/benefit... please share here. :)

Thanks.
Andre